Link building is one of the most important, constant aspects of search engine optimization. It is a simple and sometimes tedious process, but it is absolutely crucial for long and guaranteed success. While many businesses and entrepreneurs struggle with the subject, it is quite easy to get the hang of.
Link Building Basics
In order to build a long and healthy list of links, it is important to understand the value of a link. First and foremost, a backlink is just simply a link with anchor text, or a link that uses words instead of the website’s address. Search engines consider the words of the link when people search for that term, so building a portfolio of links with this anchor text in mind is perfect for gaining more traffic from search engines. That extra traffic translates to profit.
However, not all links are created equal. Addresses that end in “.gov” or “.edu” are generally the best domains to host a link on, while addresses that end in “.com” and “.org” are preferred as priority. Sites that end in “.net” are also a part of the upper priority, though they are not as common as the others. All other domain names are preferred below these, with “.xyz” and “.info” often falling at the bottom of the list due to them commonly being used as scam sites.
But Why Link Build?
With consistent link building, sites can rank higher in search engines. This is one of the longest-running, most fundamental aspects of developing a presence on search engines, and it is endorsed by all major search providers. It is the most trusted and consistent way to get legitimate, safe traffic without having to pay. It is highly advisable, and it’s likely here to stay for many years to come.
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