How to Do Keyword Research for SEO and Why its Important

In the world of search engine marketing, making use of the right choice of words is always the beginning of your business. Search Engine Optimization, (SEO) per se, will never be as functional as what you are expecting it to be in the event that you are not certain of what kind of phrases to target. These sets of words or phrases will give hints to people who are searching for information that what they’ve been looking for can be found completely detailed on your website in the most convenient way. Therefore, keyword search is always considered as the most critical component when it comes to SEO, because aside from creating a better marketing strategy, it will also show you the road map towards the development and success of your business.

Due to the fact that most of the search engine sites would keep feeding new algorithm updates, the only thing that would stay consistent in optimizing your site is keyword search. Keyword search should not be underestimated. It is a very powerful thing that you have to acknowledge because this will serve as the connection between your website and the people who have been searching for relevant information which they can only find in yours.

You may think that finding the right keyword will be difficult to do. However, to do keyword research for SEO, there are surely relevant and effective steps on how to develop an effective keyword search. The following are steps that will help you out.

Step 1 – Write down important topics related to your business and then create a list.

To jump start your business, it is always vital that you yourself know the kind of business that you are having. You have to understand its nature, and if possible, highlight its strengths in order to draw in your target audience into your site.

Step 2 – Create keywords out from list of topic that you have identified.

Since the purpose of the keyword is to draw in customers, it is very important for you to create the right set of keywords that is common, useful and relevant to what your target audience is looking for in relation to your website.

Step 3 – Make sure that the keywords have something to do about your site.

When having a website, it is not just about delivering information but to also create a connection. These connections will serve as your ties to your target audience, leaving them not just fully satisfied on the information that you have shared, but also allowing them to visit frequently, trust your site and even share it to others, which is a good business strategy.

Step 4 – Know other terms related to the search

Not all your target audience will search for the same group of words. There are millions of words that you can choose from, but it is very essential to make use of diverse terms in order to successfully cater to those who are looking for the same information but using different group of words. In case that you have encountered some difficulty in this part, you can go to and try it out.


David Hällström work as an SEO consultant and help Swedish companies apply effective digital strategies to increase growth and revenue.

Leave a Reply

Your email address will not be published. Required fields are marked *